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Alexandr Dobeš

Business Technology Leader @ IBM | Product & Project Manager | AI Adoption Advocate

Alexandr Dobeš is a leader who has been connecting technology, business, and people for more than 10 years. He started in a digital agency, where he grew from small web projects to leading large-scale implementations for clients such as the Czech Telecommunication Office, Motol Hospital, and Prague Airport. With the latter, he even won the WEBTOP100award for the best tourism website.

He later moved into the world of television platforms – at nangu.TV he led projects for O2, Czech Television’s iVysílání, and Orange. At the London-based company Deltatre, he headed international teams for giants like Rogers Canada and their modern TV platform, as well as beIN Sports, where he prepared the platform for the FIFA World Cup 2022 in Qatar.

Today, he serves as a Business Technology Leader at IBM, where he helps companies and institutions across Europe adopt artificial intelligence and modern technologies. He guides clients from the first ideas to concrete solutions that bring efficiency, growth, and long-term value. His strength lies in translating complex technologies into a language that makes sense to both businesses and the people who will use them.

Outside of work, Alex is driven by his passion for football, music, and travel. He plays several musical instruments, enjoys riding his longboard, and seeks out adrenaline-filled experiences that fuel his energy and inspiration. His dream is to travel the world – and just like in his career, in his personal life he looks for ways to combine courage, curiosity, and perseverance.

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Jindřich Chromý

CEO & zakladatel AddAI | Vizionář v oblasti umělé inteligence

Jindřich Chromý is the founder and CEO of AddAI, where he transforms his passion for artificial intelligence into concrete solutions for companies in the Czech Republic and Slovakia. What began as a project of the virtual assistant EMA at ING gradually evolved into his life mission – to create intelligent assistants that change the way people and businesses interact with technology.

His career journey spans from hospitality and organizing equestrian competitions, through business development in banking, to leading agile teams of AI developers. This diverse experience has given him a unique ability to connect business, technology, and a human approach.

At AddAI, he oversees product development, business strategy, and company growth. His signature is evident in the emphasis on innovation, detail, and high-quality results.

Outside the world of technology, Jindřich finds balance in nature and among horses – he considers his own horse, Saf, a life companion. He also enjoys music and cooking, which, just like working with AI, provide him with space for creativity, precision, and patience.

Jindřich is a visionary, a dreamer, and a leader who demonstrates that the combination of passion, perseverance, and technological vision can turn dreams into reality.

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How to Work with AI Assistants in Practice – Strategy, Technology, Reality

Artificial intelligence is no longer just a buzzword – it has become a key tool for streamlining processes, communication, and decision-making across companies of all sizes. In this workshop, we will guide you through the world of implementing AI assistants – from simple chatbots to complex agent systems.

Based on practical experience, we will cover:

  • The types of AI assistants available today – NLP, hybrid models, LLM orchestration, agent self-orchestration.

  • How to choose the right approach depending on company size, process type, and expected outcomes.

  • What implementation involves in practice – from technical challenges to organizational changes.

  • Key considerations – security, compliance, grounding, latency, costs.

  • Real-world use cases – from HR and support to sales and data analytics.

  • How the roles of project and technology leadership are evolving in the age of AI.

The workshop will include live demonstrations of various AI assistants, helping you understand the differences between technologies and their appropriate application in specific business contexts.

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